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Behind the Scenes: Setting Up My Author Brand

In this episode of the Killer Pros podcast, Tanner provides an update on his time management strategies, leading to significant progress in his writing and author brand development. Tanner discusses his upcoming debut novel, the transition from writing 'Hant' to focusing on the 'Whisper Hollow Mystery' series, and the essential steps in setting up his author brand and publishing business. He touches on the complexities of ISBN acquisition, the importance of audiobooks, and the need for meticulous budget planning. Additionally, Tanner mentions the valuable writing courses he is taking to enhance his manuscript revision process. The episode concludes with teasers for future solo episodes focused on writing craft and a special 2025 resources list for writers.

00:00 Introduction and Time Management Update

01:04 Preparing for the First Book Release

02:28 Pivoting Book Releases and Author Brand

05:57 Setting Up Your Author Brand

09:39 Budgeting and ISBNs

14:12 Audiobooks and Distribution

14:52 Writing Courses and Resources

17:09 Upcoming Episodes and Conclusion

Intro & Outro music: Super Strange Synths by YellowTree -- https://freesound.org/s/482961/ -- License: Attribution 4.0

Checkout my author website and sign up for the newsletter at https://tannerrutledgebooks.com/

Connect with the Killer Prose at: https://www.killerprose.com

Check out the merch and support the show at: https://www.killerprose.com/store

Email me at: killerpenbooks@gmail.com

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Youtube: https://www.youtube.com/channel/UCQ1HGx45K7dwaYIRJg_VcYQ?themeRefresh=1

Twitch: https://www.twitch.tv/killerprosepodcast

Check out Holly's Writing Classes at https://www.hollyswritingclasses.com/

Time Management Episode: https://www.killerprose.com/managing-your-most-valuable-resource-as-a-writer-time/

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About the Podcast

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Killer Prose

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About your host

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Tanner Rutledge

Tanner Rutledge writes small-town mysteries and supernatural thrillers. Before turning to fiction, he spent 15 years as a private investigator, working on everything from missing persons to homicide cases. Those years gave him an intimate understanding of motivation and the quick thinking it takes to crack a case.

Tanner’s love of storytelling started early. He was the kid who wrote spooky tales for his second-grade classmates and stayed was always up late reading Stephen King and RL Stine under the covers. In college, he studied criminal justice but couldn’t stay away from creative writing and literature classes. When the world shut down in 2020, he finally gave himself permission to shift his focus back to writing and hasn’t looked back since.

He also hosts The Killer Prose Podcast, where he talks about the craft of writing, creativity, and the strange overlap between true crime and the paranormal.

When he’s not writing, you can usually find him spending time with his family or hanging out with his little black cat, Broccoli—his constant companion and occasional editor.